We’re honored to share a meaningful milestone in the life of SANCTUAIRE!
Our Inkwell, Menemsha, and Eastville candles are now available at Anthropologie—bringing fragrance stories rooted in Black coastal leisure into a global lifestyle space. This moment is one we hold with gratitude, pride, and a deep sense of responsibility.
For us, this moment is about more than placement—it’s about what those shelves make room for.
What It Means to Be There
For Black-owned brands, securing placement at a major retailer like Anthropologie is no small feat. The journey to this moment is often long, layered, and unseen—built through years of storytelling, product development, refinement, and persistence.
Getting the opportunity to be in stores is only half of the battle.
The other half—often the harder half—is proving your ability to stay there. That your products resonate. That customers choose them. That they sell. That they earn the right to remain.
Retail placement is not a finish line. It’s an invitation to demonstrate sustainability, relevance, and demand in real time.
Why Shopping Black Brands in Retail and Direct Matters
We’re often asked whether it’s better to our brand directly or through retailers. The truth is: both matter deeply—and in different ways.
When you shop directly from SANCTUAIRE, you help sustain our foundation— our ability to create, innovate, and grow independently.
When you shop SANCTUAIRE at a major retailer, you send a different, equally powerful signal: that we belong in these spaces. That our stories resonate at scale and our presence is commercially viable, not symbolic.
Retailers watch performance closely. Strong sales determine whether a brand stays on shelves, expands into more doors, and also may create opportunities for others to follow.
Every purchase becomes part of a larger narrative about access, longevity, and representation.
Why This Moment Is Personal
SANCTUAIRE was founded to honor places where Black families rested, gathered, and built joy—often in the face of exclusion. Inkwell, Menemsha, and Eastville are not abstract concepts. They are real places. Real histories. Real legacies by the sea.
To see these stories carried within Anthropologie means that narratives of Black leisure, wellness, and sanctuary are being shared more widely—without dilution.
It means that our history is not confined to footnotes or niche spaces, but recognized as part of the broader cultural landscape. And that matters.
Celebrate with Us
This moment is a celebration—of perseverance, of alignment, and of what happens when intention meets opportunity. It belongs to everyone who has supported SANCTUAIRE, believed in the power of story, and understood that visibility must be paired with staying power.
Shopping our collection at Anthropologie helps carry this work forward, opening doors not just for us, but for the stories that deserve to follow. We’re proud of this milestone, excited for what’s ahead, and deeply grateful for the community that makes moments like this possible.
Your fragrant escape to wellness—now shared in a new space. We are grateful.